Being on the rise for many e-commerce brands, keeping up with new platforms and ever changing algorithms can really feel exhausting staying on top of the latest trends on social media platforms, especially when you’re unsure of how to market your business on social media. You might even ask yourself, is it really an important way to promote your business online?
Should You Be Using TikTok To Build Your Brand & Network?
With Tik Toks increasing popularity, 9 out of 10 Tik Tok users engage on the social media app daily, for an average of 58 minutes consuming all types of media tailored to them. This is a huge deal for any e-commerce brand using social media, but how do you gain the attention of your target audience? Although younger demographics tend to engage the most, that isn’t always a negative. According to a recent report, over 60% of Tik Toks audience belongs to Gen Z’s emerging online consumer generation.
Whether they’re creating relatable creative videos or swiping through the abundance of clips that land on their #ForYou feed, it really can be rewarding and somewhat addicting to a user constantly viewing video content tailored to them so seamlessly the more they use the app. Although Tik Tok doesn’t leave much mystery to how their algorithm works, they have explained that the #ForYou feed reflects preferences unique to each of their users on the platform. The system recommends content by ranking videos based on a combination of factors, these signals aid in the recommendation process of what is shown to a user, and what is not. TikTok can be an incredible tool to kickstart your online sales in the most organic way.
How Social Media Influences Consumer Behaviour
As a business you might have an inclination to think that if you’re targeting a younger audience across your social media accounts with a budget when looking for potential ways to get your brand on the radar, that you should skip out on Facebook and take advantage of other social media platforms like Instagram and TikTok – however there is a lot of data that shows nearly a quarter of Facebook users are between the ages of 18-24. Even if your target audience belong to an older generation, adults over the age of 65 are Facebook and Pinterests’ fastest growing audience.
Every single action taken by potential customers when they use social media is a resource to tailor the experience of the content that’s served to them through machine learning, and from the users perspective – this can feel completely organic. This strategy is what makes influencing a purchase, a follow, a visit to a website, or any type of engagement so seamless on a customers end when exploring hashtags, watching videos, using a search engine, and so much more. All of these factors play an important role in the user discovery on getting to know who you are as a brand and what you stand for.
Why Do Businesses Need A Proper Social Media Management Campaign?
Building a proper strategy to promote your business and brand awareness on social media can seem like a tedious task and pretty challenging as a business owner juggling other responsibilities, especially when the course to success does not rely as much on new followers as it does on active customer engagement and a strong online brand presence.
Over 50% of users will research a brand prior to making a purchase, and whenever you’re reached out to – it’s important to promptly engage back. This is a great way to build brand trust and create a loyal following which is vital during your potential customers journey across social media networks. No matter what you service or product you sell, how you sell and who you sell to, using social media marketing tools is inevitable for success in today’s competitive market.
Why You Should Focus on Improving Social Media And SEO
Social media does have many benefits on it’s own, but it also promotes your overall digital marketing efforts including SEO. Google has certain social signals within their algorithm that helps aid your organic results across the web, what can this mean for someone lacking a social media presence you might ask? If you’re just posting content on your own website and don’t go through the effort of sharing it anywhere else, you won’t get very far.
Social media expands your reach across these networks and gives you access to a much wider audience than you have on just your website alone, the more customers you have engaging with your social networks – the more it will benefit your search and overall ranking online. Having both social media and SEO working together, you can utilize important engagement information as data for future content creation, and even Google ads.
Don’t Interrupt What People Are Interested In, Become What They Are Interested In.
More and more consumers are taking to social networks each day looking for reviews, recommendations, and many other factors prior to making a purchase. Therefore, it’s essential to have a prominent online presence on social media, because if you don’t – you’ll be missing out on an important opportunity to influence your target audiences consumer buying behavior.. Which is a large chunk of potential customers that will end up choosing a business with a strong brand presence over a business they can’t get much information on.
This means that your next client is most likely browsing their social media feeds right now. Therefore, if you’re looking to build a strong community on Facebook, get more followers on Instagram, and generate tons of engagement, then look no further because RankWorks has different levels of social media management plans that are designed to help your company’s brand grow online. Implementing the correct social media strategy for your business means happier customers and better word of mouth, and here at Rankworks we have hands on, full-time professional social media specialists available to handle all of your business’s social media channels.
RankWorks Has The Tools To Get The Results You’ve Dreamt Of.
Unlike other digital marketing agencies, our specialists work closely with you and your team to develop the perfect strategy that caters to your business goals. Whether you are trying to gain a larger following, maximizing your sales with creative posts across your social media channels, or even staying on top of interacting with your audience, the social media management team at RankWorks™ has the experience, resources and top industry insight tools to help you get the most out of ways to promote your social feeds.
Your social media manager will post industry related content, interact and engage with your followers, and provide highly targeted ads to generate quality leads to promote your business, resulting in more conversions and sales for your company’s online networks. Our specialists offer a free social media evaluation to help get your business started, we have an array of creative services and endless ways to promote your business and boost your brand awareness online.
