Having a modern website is the first step to generating\nsales online. With a good marketing plan,\na well designed website can persuade visitors to perform actions and generate more\nbusiness leads for a well trained sales team. \nEncouraging visitors to do something on your website that results with\nthem entering into a sales funnel is an essential strategy. The marketing term for this is called a \u201ccall\nto action\u201d or \u201cCTA\u201d. <\/p>\n\n\n\n
When an online marketing campaign is designed and launched,\nthe website should have call to actions placed in prominent positions in order\nto convert visitors into paying clients. \nPhone calls, form submittals and \u201cbuy now\u201d buttons are the three types\nof call to actions that I like to focus on. \n<\/p>\n\n\n\n
In the last couple of years, the number of users conducting\nsearches from mobile devices has increased to over 65% of total search engine queries. Google has now emphasized the importance of\nmobile first websites in its search algorithm and business websites need to\ntake advantage of this. Mobile\ntechnology allows users to click on a phone number or a \u201ccall now\u201d button from\na website to place a phone call to a company using their mobile devices. This call to action is both measurable and\ntrackable through analytic software and provides a lot of insight into how\naffective a business website is at generating interest for the products or\nservices that its selling. A clickable\nphone number or \u201ccall now\u201d button also provides important insight when planning\nkeyword campaigns in Google AdWords. A\ndigital marketer has the ability to track phone calls as conversions in AdWords\nand generate reports for keywords that produce the largest volume of phone\ncalls. This is very valuable when\nworking to figure out the importance of each keyword in a campaign and\nallocating a larger budget to keywords that convert into a call to action.<\/p>\n\n\n\n
A form submittal is another lead generating call to\naction. There are many different call to\naction names or buttons that can use a form to complete an action. A \u201ccontact us\u201d form is the most common call\nto action that websites use to gather information on a visitor. However, there are more complex examples of\nform completions that should be examined for different business models. Some commonly used ones that have good\ncompletion rates are: request a quote, learn\nmore, download now, sign up, free trial, get started, and free business report. The purpose of the form submittal is that it\ncaptures all the lead data that a business requires to make a sale. Therefore, keeping the form minimally simple\nis the best method to have users complete the required fields before hitting\nthe submit button. A user\u2019s contact info\nand some other basic information such as \u201chow did you hear about our company?\u201d is\nall that is required for a salesperson to close a deal.<\/p>\n\n\n\n
Guiding visitors through the buying journey using strategically placed CTAs on a website will make a company\u2019s sales process a lot more effective.\u00a0 If done in a thoughtful manner, a \u201cbuy now\u201d button can streamline the sales of a company and funnel the visitor to a shopping cart.\u00a0 An ecommerce check-out page is an easy integration to fulfill purchases and process payment information.\u00a0 With the right logistics in place the \u201cbuy now\u201d CTA will produce results and conversions that will be easy to track with analytics related to all the different online marketing channels. <\/p>\n\n\n\n
At RanWorks, we are dedicated to providing a solution and\nmaking your business stand out online. \nWe employ digital marketing methods that will attract targeted visitors,\nand this will make it easier for clients to find your business when conducting\nan online search. RankWorks WaaS\n(website as a service) was developed with the exact purpose of helping small to\nmedium size companies grow online. WaaS\nis everything a business owner needs to get and keep a professional web\npresence. This service covers the\ndesign, development, hosting, maintenance and periodic updates that every\nwebsite needs. The extra value that WaaS\nprovides is that every two years RankWorks will redesign your website at no\nextra cost. This way, your website never\ngets old and stays current along with any new Google rules updates.<\/p>\n","protected":false},"excerpt":{"rendered":"
Having a modern website is the first step to generating sales online. With a good marketing plan, a well designed website can persuade visitors to perform actions and generate more …<\/p>\n","protected":false},"author":3,"featured_media":2237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[74,82,131,127,128,129,35,130,132,28,109,33],"_links":{"self":[{"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/posts\/2236"}],"collection":[{"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/comments?post=2236"}],"version-history":[{"count":0,"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/posts\/2236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/media\/2237"}],"wp:attachment":[{"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/media?parent=2236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/categories?post=2236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankworks.com\/wp-json\/wp\/v2\/tags?post=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}