3 Essential Elements Every Small Business Website Needs

In Media by RankWorks

A small business website is one of your most important business assets. It represents your brand, drives sales, encourages social engagement and more. That is, if you have all the right elements in place. As you build a new website or refresh your current one, sometimes a few small changes are all you need to get your website where it should be.

Contact Page

You contact page is one of the four most important pages on your website,  There are two reasons for that: Small businesses are forever playing the “trust me” game. Many consumers already trust big-name brands and those that they’re loyal to. In order to help them trust you, make sure that your contact information is readily available, including email, phone number and business address. You never know who’s visiting your website, so if you don’t have a contact page it creates unnecessary friction when people want to get in contact with you. Instead of looking elsewhere for your email or phone number, they may just leave your site altogether and look for another business.


Testimonials can make or break sales for you, and study after study has proven their value to small businesses. 84% of people trust online reviews as much as a personal recommendation, and 74% of consumers said that a positive review makes them trust a local business more.To get the most out of your testimonials, not only can you display them on your website, but you can share them on Facebook, Instagram and Twitter as well which allows you to get the most mileage from each one.

Mobile-Friendly Design

In our mobile world, if your website isn’t optimized for mobile, you risk losing customers every time they land on your site from a mobile device. Why do you care? Consumers now spend 5 hours per day on their phone and tablet users spend 20% more money than those purchasing from a computer or laptop. The most important part: 78% of mobile searches for business information end in a purchase. If your business hasn’t developed an online presence yet, then this is the time to get started as the transition to mobile intensifies.

That little something something:

Always create your pages designed for SEO in order to drive traffic to your site based on related keywords. In addition, if you have a business and you want to sell products or a service. The key to success is making it easy for customers to browse and purchase from you. This means, if you’re selling products, you may want to focus on making them available on your site. If you sell your services, then consider an appointment scheduling add-on which lets clients book directly from your site.

A small business website can become the most valuable asset to your business. Use these tips to get it up to speed, drive more traffic and encourage more visitors to purchase. If you are looking for more information or are interested in learning how best to get your business started, contact us today for a free no obligation evaluation. Our web specialists can help map out the best way to get started without breaking the bank. Once it’s done, you can rest easy knowing online visitors are having an experience that represents your business.