Facebook Marketplace Brand Development Consultation
Get More Customers and Sales From Facebook Marketplace
Why Advertising on Facebook with RankWorks™ Will Help Grow Your Business
Facebook marketing is one of the best tools for advertisers and agencies to increase sales for all types of businesses. Whether you are a brand new startup, or your objective is to drive traffic to your website, Facebook ads are popular for almost all marketing goals. We at RankWorks™ recognize the many benefits of using Facebook in particular to help grow your business.
The Power of Digital Marketing On Facebook
Facebook is one of the most cost-effective online advertisers, and a great place for reaching your target audience through its Ads Manager. Whether it be Search Engine Optimization (SEO) on Google, building a social media presence, or creating campaigns to be advertised on an online platform, digital marketing is no longer a niche road used to increase your revenue by a percentage or two - it's the transcontinental highway for overall business growth. Social media platforms like Facebook are now more than ever a surefire way to drive and optimize conversions, reach an ever-growing audience, and target those who will actually be interested in your product or service.
Reaching a massive audience through social media
Facebook has nearly 1.7 billion monthly users, a number larger than the population of China
The key to a marketing strategy like brand awareness is to have a large audience to advertise to. Social media platforms in general have over 3.6 billion active users (that's about half the world!), with and average of 2 hours being spent on these social apps per day. Creating a marketing campaign on digital platforms like Facebook is a no brainer when taking into consideration a marketing objective like brand awareness or increasing website traffic. Moreover, Facebook itself contains an international audience of about 1.7 billion, with nearly 220 million being from the United States. Large and active audiences on platforms such as Facebook are sure to maximize your business's potential to generate leads and increase sales.
Facebook Marketplace Brand Development Consultation
Get More Customers and Sales From Facebook Marketplace
Facebook marketing reduces the steps to a conversion, which increases sales.
Conversion optimization is one reason why so many businesses have dedicated a large chunk of their marketing budgets to Facebook ads. Online marketing on Facebook makes it easier for clients to buy your product, book an appointment for your service or anything else that may help increase profits
When it comes to traditional ad campaigns, the problem lies in the obstacles one must face in order to get to the point of converting. When a TV commercial sparks someone's interest, they have to take their attention away from the TV, search for the product online, and then checkout. When a potential client hears an ad on the radio, there is no online appointment form to fill out. Instead, they must take the extra steps of calling an office, waiting on hold, and deal with the process of communicating with the receptionist. These everyday scenarios seem trivial at first, but they might actually be getting in the way of letting audiences choose your business.
AI Optimized Campaigns
Our professional team uses our custom AI and Facebook Ads to ensure that there is no time or money wasted on people who aren't interested in your product or service. Categories like location, age, gender and interests are used to properly target potential clients, a feature that is lacking in traditional media. Moreover, your business can reach what Facebook calls "lookalike audiences." This is a powerful targeting tool used to choose a custom audience identified by Facebook as having common qualities (e.g. interests as measured by the users likes). Ad campaigns can then reach an audience of who are similar to the audiences who have already engaged with your brand and ads.
