How Important Is The Internet For Your Business?
Amazon Plans On Launching A Network Of 3,236 Satellites Into Orbit In An Attempt To Provide Global Internet Access.
The world’s richest business man, Jeff Bezos, has announced an ambitious plan known as “Project Kuiper to launch low Earth orbit satellites that will provide low-latency, high-speed, broadband connectivity to unserved and underserved communities around the world.”
Bezos explains that “this is a long-term project that envisions serving tens of millions of people who lack basic access to broadband internet.” However, Amazon is not the only company investing in launching satellites into orbit with the purpose of providing high-speed internet access. Currently Elon Musk’s SpaceX is working on a plan to launch a constellation of 4,425 satellites and OneWeb launched it’s first six satellites of its planned network of 650 satellites.
Within the next 10 years we will witness the future of connectivity. Everything will be connected from our phones to our cars. There will be thousands of small satellites circling our planet beaming down high-speed internet to users with unrestricted access. The payoff for Amazon and the bunch of other satellite companies could be immense. Investing in this project will change the landscape for businesses and consumers. Why else would the world’s largest online retail company take on the risk of this kind of venture?
The ripple affect for small business owners will be beneficial as well. Think of this network of satellites as a huge update to our world’s digital highway. Searching for and exchanging digital information will be a lot faster and gaining access to new markets will be a lot easier. Therefore, small business owners should consider how they are preparing for this new internet revolution and a good first step is to asses their current online presence.
Business owners should evaluate their current market and look for online opportunities to expand into new markets both local and national. More importantly a small business owner should be interested in penetrating markets that are close to or adjacent to the current locations that they are currently serving. With high speed internet, websites have evolved into a great advertising tool that uses dynamic imagery and video to grow a company’s brand. A website should no longer be a static information resource and with the growth of mobile, website design is rapidly changing to apply new coding elements to capture audiences that are constantly on the go. Advancements in geo-mapping, location targeting, geo-fencing, and other local search elements can dramatically increase the sales of a small business in a very short period of time.
RankWorks is a strong believer in planning for the future and with the WaaS (website as a service) plan, companies now have an affordable option to satay current with the latest online trends, including any changes that Google makes to its search algorithm. As an organization that is focused on creating a better internet, our goal is to assist small to medium size companies build brands by providing access to agency level services normally considered out of reach for smaller budgets. With all this in mind, RankWorks WaaS program covers the design, development, hosting, maintenance and periodic updates that every website needs. The extra value that WaaS provides is that every two years RankWorks will redesign your website at no extra cost. This will guarantee that your website never gets old and it will always stay current with design and coding updates.
For more information or to book a free online business analysis with one of our web experts please contact us.