YouTube has become the go to destination to discover and listen to music. Our younger generation will never know what it was like to wait in line for a new album release at a record store or watch a new music video on MTV or Much Music (if you’re from Canada). Today, it’s the internet that delivers the content that users demand and therefore, successful artists have needed to evolve and become savvy digital social media marketers in order to spread their music.
YouTube has also become an important tool to discover new talent and major record labels have picked up on how to filter through the noise of millions of videos that are continuously being uploaded to find that needle in a haystack. If you can discover a young Justin Bieber at the age of 13 recording cover songs on YouTube, clearly there’s a lot of other talent out there waiting to be discovered.
RankWorks social media management department gets asked a lot of questions on how to make social content go viral. There is no definitive answer to this question but one thing for sure. The content that is being released onto the internet needs to be entertaining and it should speak to a wide audience. However, when it comes to talent, you either have it or you don’t. Talent will always find a way to surface to the top and distinguish itself from the rest.
YouTube is a platform that business owners and artists alike should use in order to build and spread their brand. A good example that I like to use when explaining the importance of YouTube is by introducing the story of a young music artist by the name of Daniela Andrade from Montreal. Now you’ve probably never heard of this Canadian singer, songwriter, guitarist, and cover song artist but she has over 1.2 million subscribers and over 300 million views on YouTube alone. She has cleverly used YouTube to post videos of her covering songs from Beyonce, Nirvana, Coldplay, and Frank Sinatra. However, it was her mellow version on Gnarls Barkley’s song “Crazy” that went viral in 2014 and gained her notoriety. That cover version of “Crazy” ended up being featured on season 4 of Suits and Netfix’s hit series The Umbrella Academy in season 2. This version of Daniela Andrade’s cover song has gained her over 22 million views and dominated online music charts for weeks.
If you have questions about social media marketing or would like to discuss social media management options for your business then RankWorks is here to help. We are a digital marketing agency that is focused on brand development by building beautifully designed websites that convert. We are experts in social media management, content creation, search engine marketing, and a full range of other online marketing methods. To speak with one of our digital marketing experts or to get a free online business evaluation please don’t hesitate to contact us.