Website as a Service (WaaS) is a monthly plan that covers the design, development, hosting, maintenance and periodic updates that every website needs.
It’s everything you need to get (and keep!) a professional web presence.
Just as Microsoft moved their core products to Office 365, and Adobe to Creative Cloud, we’re revolutionizing brand placement on search engines
The Challenge
Most professional websites come with a fairly steep initial price tag that doesn’t fit smaller budgets. There’s also, traditionally, a 4 -6 week build time for most website projects. Finding that kind of time is just a pipe dream for a busy company.
Inevitably, a few months after a client has spent $3000 – $6000 on a website, they realize that they need to make a change. Businesses evolve. Processes change. Services get refined. A website is never a static, un-changing thing.
I’m sorry to break this to you, but your website will never be done.
Getting the invoice for a website update can be a real gut-check for any business on a budget. Which means the updates tend to get delayed. Indefinitely. And the site gets out of date. Quickly.
Within a year of making such a huge initial investment, the website can become so irrelevant that the business owner loathes the idea of sharing the link with potential clients. Sadly, the only fix for a website that far gone is typically a whole redesign: AKA another huge investment.
Google ranks new content as king!
Think of a traditional website as a “picture” of the way a business was when the site was made.
Over the years Google sees the age of the picture and moves it down as new content is created. This leaves business owners with two choices. Invest in a new design or invest in SEO services to try and improve the ranking of a picture Google thinks is too old to show.
WaaS includes the following:
- Design & Branding
Design and Branding are very important aspects of any business. An effective design and branding strategy gives a company a major advantage when competing in competitive markets. When implementing an effective marketing strategy, the design and brand becomes a symbol that portrays what the business does. Our WaaS packages includes the support of our team of graphic designers and brand experts that will assist with all the visual details of the website. This includes logo design, layout, and content creation.
- Mobile Responsiveness
The number of smartphones has surpassed the number of personal computers and having a mobile-friendly website is a key component to having an online presence. The majority of users coming to your website are likely using a mobile device and making sure that those users are getting the proper mobile experience while surfing your website should be a priority. Google is now using a mobile-first index based on how devices crawl the web. It’s a radical change from the old desktop-centric approach. This new approach has major consequences for search engine optimization (SEO) techniques. RankWorks has all the expertise to make sure that your website follows all the Google mobile guidelines that insure that your business ranks high in search engine results pages.
- SEO Readiness
Search engine optimization strategies are always changing and even though your website was once perfectly optimized, it always requires updates to meet current best practice guidelines. Search engines favor websites that are updated frequently and RankWorks employs strategies to reach higher rankings that will make it easier for potential clients to find your website. We make sure that we target the right keywords in your market and include those keywords throughout your website to
- Website Hosting
In order to get a website active and live on the internet, you need to have it hosted with a hosting company. After registering a domain name, you need to rent server space where you web files will be stored and served out to the world wide web. RankWorks offers a full spectrum of web hosting options including SSL secured connections that also includes a domain emails.
For more information and to find out how WaaS can help your business grow online, please speak to one of our web specialists at RankWorks.
