INTERNET MARKETING
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What is WaaS and why is it different?
What is Website as a Service?
Website as a Service (WaaS) is a revolutionary, subscription-based model that transforms how you establish and maintain your online presence. Instead of facing steep upfront costs and juggling multiple service providers, WaaS delivers a complete, monthly solution that encompasses every essential element—design, development, hosting, maintenance of transactional components, and regular updates.
Much like Microsoft’s seamless transition to Office 365 and Adobe’s shift to Creative Cloud, this innovative model streamlines web development by turning a one-time investment into an ongoing, manageable expense. WaaS isn’t just about launching a website; it’s about keeping it fresh, secure, and fully aligned with today’s digital trends.
With WaaS, every facet of your online presence is continuously refined. The service adapts to evolving design standards and technology, ensuring your website consistently performs at its best. Regular updates keep your content dynamic, security measures robust, and transactional functionalities optimized—so your brand always shines on search engines and beyond.
Website-As-A-Service is everything you need to build and maintain a professional, ever-evolving web presence without the hassle and high costs traditionally associated with website development.
WaaS includes
Three easy steps
Setup
Setup fee starting from $1199 (dependant on the size & complexity of your website)
Monthly
Monthly plan for hosting, transactional functionality, maintenance, site edits and organic SEO based on content.
Renew
Every 24 months your site is redesigned at NO additional cost. Everything is included in your monthly maintenance plan! This protects your original investment and ensures this is the last website you’ll need.
Grow online visibility and fain marketshare
Benefits of Website-As-a-Service (WaaS)
Website as a Service (WaaS) offers a cost-effective solution for businesses to establish and maintain a professional online presence without the hefty initial investment. With WaaS, businesses can enjoy a hassle-free website experience, as the service provider handles all technical aspects, including maintenance, security, and updates. This allows businesses to focus on their core operations, rather than worrying about website management and technical issues.
WaaS providers fully custom designs, making it easy for businesses to choose a website that suits their brand and needs. This service model is particularly beneficial for small and medium-sized businesses that lack the resources or technical expertise to manage a website in-house. Additionally, WaaS provides a scalable solution, allowing businesses to easily upgrade or downgrade their website as their needs change.
The flexibility of WaaS is another significant advantage. With customizable plans to meet individual business needs and financial requirements, businesses can enjoy a fast turnaround time, ensuring their website is up and running quickly without compromising on quality.
How WaaS Works
WaaS providers custom website designs, which businesses envision and work with our team to create their new website. Once a business completes their design survey, the WaaS provider will customize the website to meet the business’s specific needs and brand requirements. The provider will then host the website on their servers, ensuring that it is always available and accessible to customers.
As part of the WaaS service, the provider will perform regular maintenance and security updates to ensure the website remains secure and up-to-date. Businesses can access their website through a content management system (CMS), which allows them to make changes and updates as needed. This user-friendly approach means that even those without extensive technical knowledge can manage their website effectively.
WaaS providers typically offer ongoing support and maintenance, including technical expertise and troubleshooting. Businesses can also opt for additional services, such as search engine optimization (SEO) and website analytics, to enhance their online presence and drive more traffic to their site.
WaaS Features
WaaS comes packed with features designed to make website management easy and efficient. These include customizable website templates and designs, allowing businesses to create a site that reflects their brand identity. A content management system (CMS) is provided for easy updates and changes, ensuring that businesses can keep their content fresh and relevant.
Ongoing maintenance and security updates are handled by the service provider, giving businesses peace of mind that their website is always secure and up-to-date. The technical expertise and support team are available to assist with any issues, ensuring that businesses can focus on their core operations.
WaaS offers a scalable solution to meet changing business needs, with a flexible service model that includes customizable plans. This means businesses can easily adjust their website as their requirements evolve. Additionally, WaaS provides a fast turnaround time for website launch, ensuring that businesses can get online quickly.
Access to additional services, such as SEO and website analytics, is also available, helping businesses to enhance their digital presence and improve their search engine rankings.
WaaS Pricing
The cost of WaaS varies depending on the size of the website needed to compete in a given area. Typically, WaaS can range from $200 to $1,000 or more, depending on the scope of services. This monthly fee covers the design, development, hosting, maintenance, and updates of the website.
Clients have the option to add additional services such as SEO, website analytics, and Brand Management. However, these additional services can significantly enhance the website’s performance and visibility.
Grow online visibility and fain marketshare
Free Cost Analysis!
Find out how Website as a Service (WaaS) is the right solution to create a website for your business
Gain a giant step ahead of your competition and learn how RankWorks can help build your online presence while maintaining capital.
Still not sure?
The Challenge
Most professional websites come with a fairly steep initial price tag that doesn't fit smaller budgets. There's also, traditionally, a 4 -6 week build time for most website projects. Finding that kind of time is just a pipe dream for a busy company.
Inevitably, a few months after a client has spent $3000 – $6000 on a website, they realize that they need to make a change. Businesses evolve. Processes change. Services get refined. A website is never a static, un-changing thing.
I’m sorry to break this to you, but your website will never be done.
Getting the invoice for a website update can be a real gut-check for any business on a budget. Which means the updates tend to get delayed. Indefinitely. And the site gets out of date. Quickly.
Google ranks new content as king!
Think of a traditional website as a “picture” of the way a business was when the site was made.
Over the years Google sees the age of the picture and moves it down as new content is created. This leaves business owners with two choices. Invest in a new design or invest in SEO services to try and improve the ranking of a picture Google thinks is too old to show.
So how does WaaS solve these issues?
WaaS includes
Website as a Service handles all edit costs, maintenance, hosting, local organic search engine optimization, and to top it all off, a complete re-design every 24 months at NO ADDITIONAL COST. Google, Yahoo and Bing will know your site is always updated and relevant to your local marketplace. This means higher ranking, and with it more clients. It is truly the last website investment you'll need to make. Period.
The importance of a presence:
Consumers who research online before purchasing
Consumers who use Google search
Consumers check a business's website prior to purchase
Consumers more likely to contact a local business with a website
Consumers who think a website gives a local business more credibility
Take the first step today!
Free Cost Analysis!
Find out how Website as a Service (WaaS) is the right solution for your business
Gain a giant step ahead of your competition and learn how RankWorks can help build your online presence while maintaining capital.
