When it comes to securing sustained online success for your business, prioritizing fostering a steady stream of organic traffic into your website should be a top priority. Organic traffic delivers long-term benefits for your company by drawing in genuinely interested prospects actively searching for products or services related to your niche. In this blog post, we will dive into the importance of organic traffic for your business, the power of search engine optimization, as well as explore the significance of Google E-E-A-T. Discover why organic traffic is more than just a number: it is an essential component of a foolproof digital marketing strategy, unlocking the door to sustainable business growth and success.
What are the Different Types of Website Traffic?
Direct Traffic
Direct traffic refers to visitors who navigate directly with your website either by typing the URL directly into their browser or accessing it through their bookmarks.
Paid Traffic
Paid traffic is characterized by visits to your site facilitated through paid advertising campaigns, which can include pay-per-click (PPC) ads in Google search results, sponsored content and social media ads.
Referral Traffic
Referral traffic refers to traffic directed to your site through hyperlinks found on other websites – for example, if another website links your site in a blog post and a user clicks to visit.
Organic Traffic
Organic search traffic is any traffic that originates from search engine results, excluding paid ads. Your organic traffic is dependent on your website’s SEO strategy.
Why Organic Traffic is Important for Business Success
Organic traffic reflects genuine interest and intent from users actively seeking information, products, or services related to a business. By capturing organic traffic, businesses establish credibility, authority, and trustworthiness in their niche. It can help foster long-term customer relationships with users that are more likely to engage with brands they discover organically and feel that they can trust. Organic traffic delivers sustainable, cost-effective results: by focusing on increasing organic traffic, you can reduce your dependency on paid advertising, saving money over time and enhancing your overall business sustainability and profitability.
What is Google E-E-A-T?
Google E-E-A-T is something that all website owners should be at least generally aware of and familiar with, as it plays a major role in the performance of your web pages in Google search results. Put simply, E-E-A-T refers to one of the many guidelines that Google’s algorithm uses to determine the value of a website and its content, allowing it to judge whether the content should be shared with users and therefore rank well in search results. The acronym stands for:
Experience: Refers to the experience of the creator of the content.
Expertise: Refers to the expertise displayed by the creator of the content.
Authoritativeness: Refers to the authority of the content, the content creator, or the website.
Trustworthiness: Refers to the level of trustworthiness that the creator of the content or website possesses.
Why is Google E-E-A-T Important?
Making sure the content on your website follows the general guidelines of Google E-E-A-T is important for making sure your web pages have a better chance at ranking in search results, and therefore attracting more clicks and organic traffic. According to E-E-A-T, high quality content should be informative and useful for users, written and shared by an expert in the field, posted by an authoritative website and be considered trustworthy. So, how can you convince Google that you fall within these parameters? There are several ways, such as including an “About Us” page on your website to establish your brand, expertise and trustworthiness; creating clear, informative content that is fact-checked and up-to-date; and ensuring you maintain a positive online reputation. Following Google E-E-A-T guidelines is pivotal to proper search engine optimization for your website.
Search Engine Optimization: Your Weapon to Increase Organic Traffic
What is SEO (Search Engine Optimization)?
Search engine optimization – commonly referred to simply as SEO – is the practice of optimizing your website and general online presence to improve visibility and boost your ranking positions in SERPs (search engine results page). SEO involves a series of techniques including content creation and technical enhancements that all aim to drive organic traffic to your website. By ranking your website higher in search results, this ensures more users come across your services or products organically. Learn more about just a handful of popular SEO strategies and how they contribute to increased visibility and engagement:
On Page SEO
Keyword Optimization: Optimizing your website’s content with relevant keywords is important to direct potential customers or clients to your website. Strategic keyword research is performed to determine what search queries are being used by users actively seeking your services or products.
Quality Content Creation: Creating quality content ensures users find your website interesting, useful and engaging. From informative text outlining your business, services and products to educational blog posts, creating quality content draws in users and keeps them on your site.
Optimized Meta Tags: Optimized meta tags have the power to capture the attention of potential customers and direct them towards your website. Meta titles and descriptions that are descriptive and compelling attract users to click and learn more about your business.
Page Loading Speed Optimization: Your website’s loading speed is important to ensure a smooth and enjoyable user experience. Nobody wants to wait for the website they’re trying to use to load, and may click away if your page loading speeds are not optimized.
Schema Markups: Implementing schema markup to your website provides Google and other search engines with additional context about the content on your site. Schema markup helps search engines understand the meaning and structure of the content leading to enhanced search results.
Off Page SEO
Link Building: Acquiring quality backlinks from authoritative and relevant websites signals to Google and other major search engines that your website is trustworthy and and valuable, which in turn can help rank your website higher in search engine results pages.
Social Media Engagement: In our digital world, social media sites are the place to be for businesses. From Facebook to Instagram, posting engaging content on a regular basis and interacting with your followers is essential for increasing brand awareness and traffic to your website.
Local SEO: If your business serves a specific geographical area around where you are located, local SEO optimization is crucial for the success of your business. This can include optimizing your Google Business Profile to improve your visibility for potential local customers.
Content Marketing: Content marketing primarily focuses on creating valuable and engaging content to attract and retain a target audience, and can contribute to your overall SEO strategy by attracting backlinks, increasing shares across social media and enhancing user experience.
Business Directories and Listings: Ensuring your business’s information – including website, phone number and address – are correct and consistent across online business directories is beneficial for ensuring visibility and traffic to your site through these listing platforms.
How SEO Changes the Organic Traffic Game: Long Term Investment, Long Term Results
Paid advertising can be a useful tool for immediate traffic and lead generation, however it requires constant investment that can become a significant and potentially impractical expense for many businesses to maintain. In comparison, search engine optimization is a more long term investment: though results may not appear over night, the gradual and meticulous optimization of your website – whether it be through the creation of quality content, the implementation of a user-friendly website design or structure, or increased loading speeds for your site pages – will benefit your website and business long term, creating a solid foundation that maintains your rankings in Google and other search engines that foster steady and sustainable organic traffic over time. Through continuous refinement and adaptation to evolving search algorithms, a proper and tailored search engine marketing strategy helps your business maintain online prominence and success.
RankWorks’ Comprehensive SEO Services Designed to Grow Your Business and Increase Profits
At RankWorks, we are proud to offer businesses a tailored SEO approach to help them boost visibility and maximize their success. We work closely with each and every client, understanding their needs and unique business goals, allowing our seasoned SEO experts to customize a foolproof SEO strategy that is designed to help you enhance your organic traffic and maximize your ROI. Our comprehensive SEO services are the key to unlocking your business’s fullest potential. Our team at RankWorks offers complimentary consultations that allow you to discover more about our impressive roster of SEO tools and how they can benefit your business. Reach out to us today to learn more and to get started on your journey towards digital success!
