With more people spending their time online and with the cutting the TV cable cord culture growing at a faster pace than ever before, it’s perhaps time for entrepreneurs to give online video advertising a try. It is the most economical and simplest way to convey your message to an audience and grow your brand’s awareness.
The hold back for a lot of businesses is that they either don’t have the talent, resources, or the know how to do a proper online video ad. However, it’s surprisingly simple to do a short internet video ad that can be uploaded to YouTube and then published to different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Here is an example of a small locally owned retail business called Hafod Hardware who decided to create an online Christmas video ad that went viral. It proves that with a bit of creativity and some basic video editing, any small business can use the internet to get some very impressive brand recognition. The idea of this company’s online video ad was to encourage people to shop locally and it garnered a huge positive reaction. The best part of this story is that according to the business owner, the ad only costed them $100 to produce because they needed to pay for the use of the song in the video.
The best thing about the internet is that it levels the playing field between small local businesses and large corporations. If you need a plan to grow your business online and don’t know how to start, then RankWorks is here to help.
RankWorks is an award winning digital marketing agency and a leader in online advertising and business website design. We have a team of talented marketing experts who will work hard at building your brand online. RankWorks created the WaaS program to help small business owners acquire the right tools to build their online presence and secure new clients from the internet.
For more information on how RankWorks can help grow your business and brand online please contact us for a free online business ranking analysis.
