See what drives revenue.
Not just what drives clicks.
RankWorks connects every marketing touchpoint to pipeline and closed revenue. CROs, VPs of Sales, and revenue leaders finally get the full picture from brand awareness to closed deal.
The revenue leader's attribution problem
Marketing says it is working. Sales says leads aren't converting. The data doesn't tell you who is right.
First touch lies, last touch lies
Single-touch models credit one channel and ignore the 7 others that influenced the deal. You make budget decisions based on incomplete data and wonder why ROI fluctuates.
Marketing and sales data live in silos
Your CRM has deal data. Your marketing tools have campaign data. Nobody has connected them. Revenue attribution requires 3 spreadsheets and a week of manual work.
AI search creates invisible pipeline
More buyers are using ChatGPT and Gemini to evaluate vendors before they ever visit your site. None of that influence shows up in your attribution model.
Full-funnel revenue attribution.
RankWorks connects your marketing data and CRM to show exactly which channels and campaigns drove closed revenue, not just clicks.
Built for revenue-first thinking
Every feature is designed to connect marketing spend to revenue outcomes.
Multi-touch attribution models
Linear, time-decay, position-based, and data-driven models available in one platform.
CRM integration
Connect Salesforce, HubSpot, or Pipedrive to trace every deal back to its marketing origin.
Dark social capture
Recover the 40%+ of pipeline that enters as direct traffic due to untracked influence.
Budget ROI analysis
See the marginal return of every dollar spent across every channel and campaign.
AI search attribution
First platform to attribute closed revenue to ChatGPT, Gemini, and AI Overview mentions.
Automated revenue reporting
Weekly revenue impact reports delivered to leadership without manual work.
Everything revenue leaders need to connect marketing to pipeline
Connect marketing to revenue today
Book a 30-minute demo and see the full revenue attribution picture built from your actual data.